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Collapse ▲Extension MarComm operates as a unit of CALS Communications, leveraging an integrated communications approach that incorporates expertise in digital and print storytelling, marketing, public relations, graphic design and brand management.
Our team supports both our university (NC State Extension) and N.C. Cooperative Extension partnership efforts, providing resources like the Extension Brand Site, local marketing planning, communications training, Extension impacts / annual report, Homegrown video series, signage support, online store and much more.
We also coordinate state and local campaigns, while equipping Extension experts with an array of tools and templates. Submit a communications project request.
Extension Mission
To extend research-based knowledge to all North Carolinians, helping them transform science into everyday solutions that improve their lives and grow our state.
Extension MarComm Mission
To provide strategic communications solutions that elevate our experts’ impacts and ensure Extension’s lasting success across North Carolina.
Our Strategic Pillars
We align our efforts with Extension and CALS strategic priorities, ensuring our work advances the broader mission while driving localized impacts. While goals evolve over time, several strategic pillars form the foundation of all of our marketing and communications efforts. These pillars help shape every aspect of our work, as we:
- Build Brand Ambassadors — we work from the inside out, ensuring employees are equipped to elevate their work and grow our Extension brand
- Reinforce Extension’s Expertise and Leadership — Extension is the best in the business; we make sure people recognize our experts as trusted, go-to resources
- Expand Our Reach to New Audiences — we grow awareness and engagement beyond traditional audiences, helping ensure Extension remains relevant and accessible for years to come
- Promote Extension’s Impact and Value — to sustain our success, stakeholders must understand Extension’s unique promise to grow North Carolina
Who to Contact
Following is a generalized guide to help you connect with the most appropriate person:
- Simon Gonzalez — contact with story ideas or questions about story development, writing, etc. (or submit story ideas here)
- Julie Hayworth-Perman — covers all 4-H programming and is the primary contact for Extension local centers, as well as swag / apparel requests
- Debra Ireland — contact with questions on peer-reviewed publications and/or departmental fact sheets (see Extension publication guidelines and processes)
- Caro Metzler — contact with social media questions from general planning and brand guidelines to channel creation and content strategy
- Justin Moore — contact with questions about branding, project planning, Homegrown videos, new resource requests, campus initiatives and generally any marketing-related topics (primary default contact)
Request a Project / Share a Story
Extension experts in need of assistance should complete the form below to initiate a new project. If you’re unsure whether your need qualifies as a “project,” feel free to contact a team member (though submitting a form typically makes things easier).
You can also share story ideas, which our team will consider for coverage. Visit Extension Storytelling for practical tools and guidance to help you craft strategic stories that drive your goals, amplify your impact and grow our brand.
Sign up to receive regular updates from Extension MarComm.