Brand
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Collapse ▲Brand identity means much more than a logo. A brand is the sum of who we are and all that we do — from delivering research-based solutions and a stellar customer experience to serving as a trusted partner and enhancing the quality of life for North Carolinians.
Everyone who’s part of Extension plays a critical role in building – and benefiting from – our brand identity.
Page Shortcuts
Brand Sections
Discover a wealth of resources that will guide your Extension marketing efforts. Follow the links below to access materials specific to the respective university Extension units and our N.C. Cooperative Extension partnership.
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| N.C. COOPERATIVE EXTENSION | NC STATE EXTENSION | COOPERATIVE EXTENSION AT N.C. A&T |
Campus and County Branding Guidelines
North Carolina is home to two land-grant institutions, NC State University and N.C. A&T State University. Each school operates individual Extension units — NC State Extension and Cooperative Extension at N.C. A&T — which provide programming both independently and as a strategic partnership called N.C. Cooperative Extension.
When planning our marketing efforts, we must be mindful of each university’s distinctive brand; how and when they coexist as N.C. Cooperative Extension; and when to use one brand identity or another.
Review guidelines below to help you consistently brand appropriately. A simple rule of thumb is: “Follow the funding.”
Extension efforts that are funded, coordinated and developed unilaterally…
- Should follow the respective university brand guidelines. This applies primarily to campus-based initiatives and resources, which fall under NC State Extension or Cooperative Extension at N.C. A&T.
Extension efforts that are funded, coordinated and developed jointly…
- Should follow the N.C. Cooperative Extension brand guidelines. This applies to county-based employees and all 101 local centers, which always involve partnerships with local government (even if only one university staffs the center).
N.C. Cooperative Extension is a strategic partnership comprising NC State and N.C. A&T State universities, along with local, state and federal governments. View brief slides as PDF.
See Also: How to Reference N.C. Cooperative Extension
Quick Tools
The brand site includes information and tools you’ll need to promote your efforts and help establish our collective brand identity. Here are a few resources to get you started:
- Extension Logos (N.C. Cooperative Extension and NC State Extension)
- County Signage and Online Store
- Story Development Resources
- Photo Guidelines and Galleries
- CALS Brand Guide and NC State Brand Site
Watch Branding + Marketing for Extension Professionals for an overview of our Extension brand and marketing resources that will help you in your daily roles. Branding overview starts at 0:28, while a Brand Site Tour begins at 6:19.
Contact
This site will be updated on a consistent basis to provide you with the most relevant and useful tools and information. We are here to help however we can.
Have a story idea or need help with a project?
- Submit an Extension Story
- Submit a Project Request (CALS Communications)
Contact our team with questions or comments.