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NC State Extension

Brand Platform

en Español / em Português
Español

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Português

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English

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Clicking on the translation link activates a free translation service to convert the page to Spanish. As with any Internet translation, the conversion is not context-sensitive and may not translate the text to its original meaning. NC State Extension does not guarantee the accuracy of the translated text. Please note that some applications and/or services may not function as expected when translated.

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Growing the NC State Extension brand goes beyond graphic design elements and logos. It starts with understanding our brand platform, which is the foundation of our organizational identity and all communications.

Download the NC State Extension Brand Platform

Our Mission

NC State Extension extends research-based knowledge to all North Carolinians, helping them transform science into everyday solutions that improve their lives and grow our state.

Positioning Statement

NC State Extension is the local and statewide outreach provider of North Carolina’s preeminent research enterprise — NC State — delivering research-based agricultural, food and nutrition, and youth development programs for all North Carolinians.

    Our world-leading faculty and exceptional field faculty and staff — who are at the forefront of innovation and discovery — provide high-tech, high-touch expertise to serve the unique needs of diverse clients.

    Our extensive partnerships with agriculture, business, industry, education and government create a unique culture of collaboration that increases productivity and fuels economic development.

    Our trusted research-based programs and technical assistance provide solutions and empower clients to make better-informed decisions.

    Our leadership in experiential education equips clients to effectively transfer knowledge and skills into practical application.

Brand Promise (Results of Our Work)

    Our faculty, staff, partners and volunteers create economic, societal and intellectual prosperity.

    Put simply, we grow North Carolina.

Brand Drivers (What We Do Best)

    World-leading faculty and exceptional field faculty at the forefront of innovation and discovery

    Extensive partnerships with agriculture, business, industry, education and government

    Trusted research-based programs and technical assistance

    Leadership in experiential education

Brand Personality (How We Operate)

  • Innovative
  • Intellectual
  • Purposeful
  • Trusted
  • Caring