Extension Branding + Marketing Training Recordings Available

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The NC State Extension Marketing and Communications team are developing new trainings related to our Extension brand, how it pertains to everyone’s efforts across the state, and how employees can utilize our marketing resources to connect with your audiences, promote your impacts and tell the story of your programs.

Several of our Zoom webinars are now available as recordings – watch below and visit the Extension Brand Site for more tools and information.

Extension Core Brand Tenets + Marketing Planning and Storytelling

Watch Extension’s Core Brand + Marketing and Storytelling (YouTube) as we delve into NC State Extension’s core brand tenets (starts at 6:36), how they connect all of our efforts and what you can do to promote your programs and grow our collective brand. We also review local marketing planning resources and tools for effectively telling Extension stories (starts at 27:32).

Extension Branding + Marketing for Extension Professionals

Watch Branding + Marketing for Extension Professionals (YouTube) for an overview of our Extension brand and marketing resources that will help you in your daily roles. Branding overview starts at 0:28, while a detailed brand site tour begins at 6:19.

Extension Storytelling Training for Employees

Watch our Extension Storytelling Training for Employees (YouTube) to learn more about what makes a story an “Extension story.” Discover how to promote your local impacts across the state and build a unified brand by adhering to a few simple messaging themes, reinforcing our collective mission and utilizing simple tools we provide.

Planning for a Video Series

Video is a valuable medium for sharing stories and information that enhance thought leadership and build relationships with audiences. But planning and producing a video series can seem like a daunting task and requires strategy. Watch Kicking Off a Video Series (YouTube) from Justin Moore and Julie Hayworth-Perman, who share lessons learned from developing Extension’s Homegrown video series, as well as hear from Simone Keith about video production best practices and technologies.

Video program planning overview begins at 3:43, while video production guidance starts at 21:06.

Visit and bookmark our Extension Brand Site for comprehensive guidance and resources to market your efforts and grow our brand!