Brand Site Sections
- Downloads and Tools
- How to Reference Extension
- Job Titles and Positions
- Marketing Planning
- Online Store
- Program Branding
- Storytelling Resources
- Visual Style Guide
Who We Are
North Carolina Cooperative Extension is a strategic partnership of NC State University, N.C. A&T State University, the U.S. Department of Agriculture’s National Institute of Food and Agriculture (USDA-NIFA), and 101 local governments statewide.
Our Collective Mission:
To extend education and technology that enrich the lives, land and economy of North Carolina.
Getting Started
Our primary marketing goal is to promote the growth and ongoing success of Extension, which involves building awareness statewide — who we are, what we do and why it matters.
Applying the N.C. Cooperative Extension brand is a broad undertaking, but this site is full of resources to help you. Here are a few to get you started.
As the most recognizable facet of our brand identity, the logo plays a critical role and should be used in all communications.
Download a brand cheat sheet to help you bring the Extension brand to life with clarity and consistency across your communications.
Use these downloadable assets as you craft your communications, and be sure to check back often as we regularly add new tools.
From county offices to events, get the tools and guidance you need for signage and display materials.
Building brand identity is how we grow Extension, and how we grow North Carolina...
When people experience firsthand the benefits of Extension, we build trust and value, which stands to elevate everyone who is part of our family. Without clear and consistent branding, that trust and brand value often remains isolated or fragmented, and does little to grow our overall identity and sustainability.
Putting forth a consistent identity and a unified presence will make the N.C. Cooperative Extension brand strong and recognizable.
Our success in creating prosperity for every community in North Carolina is contingent upon how well we all understand the principles and standards of the brand — and how consistently we apply them. There’s great power when many share a consistent voice.
Contact
This site will be updated on a consistent basis to provide you with the most relevant and useful tools and information.
Contact our team with questions or comments.
