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NC State Extension Master Gardener Logos and Marketing

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Section Topics

Program Brand Guidelines and Service Marks

The NC State Extension Master GardenerSM (EMG) program name and logo are registered service marks of NC State University. Anyone wishing to use them must obtain permission from the university prior to use.

Upon receiving authorization, anyone using the NC State EMG name and logo must adhere to all NC State Extension brand standards, relating to both the development of all EMG program materials, as well as the manner in which the program is presented (e.g. messaging, tone, etc.).

Program Brand Guidelines and Resources Presentation (Video)

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Logo Overview

The NC State Extension Master Gardener program is a signature program of NC State Extension. The official NC State EMG logo is available in two base configurations (stacked and horizontal). Use the appropriate version for your project.

NC State Extension Master Gardener Logo_Vertical_RGB

NC State Extension Master Gardener Logo_Horizontal_RGB

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Logo Downloads

State Program

County Programs

County Associations

If you have a chartered county association that is not listed, or wish to discuss a local charter, please contact the State Program Coordinator.

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Watering Can Icon

You should use the watering can icon as a design element/supplemental graphic to add visual interest to program apparel, printed materials and web content – all files are available in the folder linked below.

Refer to the following guidelines before using program icons:

  • Icons are supplemental graphics meant to enhance a piece; they aren’t logos and should not be used in direct conjunction with a logo
  • The default / recommended color is Wolfpack Red, though it’s acceptable to use the icon in any color from the files provided (see university color palette for reference)
  • Use only one color per icon, and icons should not be altered or combined
  • Visit NC State Extension’s brand site for more info on using other approved icons
  • Use only the version of the watering can icon provided on this site – no other version should be used in any new materials or resources

NC State Extension Master Gardener Volunteer program watering can icons displayed in various colors

Download Watering Can Icons Folder

Find more on-brand icons to add visual interest and illustrate important facts and figures within your web and print content.

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Tagline Graphic

The EMG tagline is a design element to add visual interest and help audiences quickly understand the services and value offered by the EMG program. It may be used on EMG program apparel, printed materials and web content. The tagline is available as the following file types:

  • PNG files are best for general use. They have transparent backgrounds. There is one with black text and one with white text.
  • EPS is a scalable vector file that requires special software to use (Adobe Illustrator). Use this for larger images or for print where you don’t want to lose resolution when increasing or decreasing the size.
  • SVG is a newer specialized file type. It’s also a scalable vector image, but is recognized, rendered, and editable in several web interfaces.

NC State Extension Master Gardener program: Learn. Grow. Share.Download Tagline Graphics

Refer to the following guidelines when using the EMG tagline:

  • Use only the version of the tagline provided on this site.
  • Do not modify the tagline, create other versions or combine it with other icons.
  • The tagline is a supplemental graphic meant to enhance a piece; it is not a logo and should not be used in place of the EMG logo.
  • The tagline should not be used in direct conjunction with (i.e. right beside) the EMG, Extension or other logos.
  • Find more on-brand icons to add visual interest and illustrate important facts and figures within your web and print content.

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PowerPoint Presentations

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Social Media Tools

Review the social media resources on the NC State Extension brand site for guidelines, best practices and tools that will help you utilize social media more responsibly, strategically and successfully.

In the meantime, see below for free resources to help you quickly and easily confirm image specs, as well as resize images, for various social applications.

Find more imagery and photo resources.

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Required Statements

As part of NC State University, the Extension Master Gardener program must follow the same rules and regulations regarding required statements on various resources. Details related to these statements, as well as important guidance on civil rights resources, inclusive language and more, can be found in the Referencing Extension section of the NC State Extension brand site.

See below for regularly required statements:

*Note that this list is NOT comprehensive. Various statements may be required depending on the situation. Visit Referencing Extension for complete details.

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Approved Vendors

While there are thousands of promotional companies, online shirt shops and local printers, the use of NC State’s trademarks (e.g. logos and wordmarks) on products or promotional items requires the product be produced by a licensed vendor.

View a list of pre-approved vendors that are licensed to use the university trademarks on apparel and promotional items.

In addition to NC State Extension Master Gardener, you can find detailed information on other program-related service marks at NC State Extension Master Gardener Program Brand Guidelines.

Please review the NC State Trademark Licensing website for more information.

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Online Store

We have created an online store for simplified ordering of select NC State Extension Master Gardener apparel and marketing items. This resource is a work in progress and will continue to expand going forward, so check back often for updates.

You are not required to order Extension Master Gardener materials through this site, as long as you utilize an approved vendor as detailed above.

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Contact Us

We’re here to help however we can. Please contact the State Program Coordinator with questions regarding NC State Extension Master Gardener program branding.

Explore more resources and guidelines related to the NC State Extension brand.

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