Section Topics
- Program Brand Guidelines and Service Marks
- Logo Overview
- Logo Downloads
- Watering Can Icon
- Tagline Graphic
- PowerPoint Templates
- Required Statements
- Social Media Tools
- Approved Vendors
- Online Store
- Contact
Program Brand Guidelines and Service Marks
The NC State Extension Master GardenerSM (EMG) program name and logo are registered service marks of NC State University. Anyone wishing to use them must obtain permission from the university prior to use.Upon receiving authorization, anyone using the NC State EMG name and logo must adhere to all NC State Extension brand standards, relating to both the development of all EMG program materials, as well as the manner in which the program is presented (e.g. messaging, tone, etc.).- NC State Extension Master Gardener Program Brand Guidelines -- review for all details on using the service marks.
- Appropriate Branding and Logo Usage Examples -- view various samples of correct branding (attire, handout, newsletter, website, etc.), including when co-branding with partners.
Program Brand Guidelines and Resources Presentation (Video)
Logo Overview
The NC State Extension Master Gardener program is a signature program of NC State Extension. The official NC State EMG logo is available in two base configurations (stacked and horizontal). Use the appropriate version for your project.
- Download NC State Extension Master Gardener Logos
- View Program Logo and Visual Identity Overview Sheet
- View Examples of Appropriate Logo / Graphic Usage
Logo Downloads
State Program
County Programs
Each county folder includes various file formats you can download.
County Associations
Each county folder includes various file formats you can download.
If you have a chartered county association that is not listed, or wish to discuss a local charter, please contact the State Program Coordinator.
Watering Can Icon
You should use the watering can icon as a design element/supplemental graphic to add visual interest to program apparel, printed materials and web content - all files are available in the folder linked below.Refer to the following guidelines before using program icons:- Icons are supplemental graphics meant to enhance a piece; they aren’t logos and should not be used in direct conjunction with a logo
- The default / recommended color is Wolfpack Red, though it's acceptable to use the icon in any color from the files provided (see university color palette for reference)
- Use only one color per icon, and icons should not be altered or combined
- Use only the version of the watering can icon provided on this site - no other design should be used in any materials or resources
- Use the watering can as your program’s Facebook and Instagram profile pic (as applicable) – see the social media versions in the folder linked below
Find more on-brand icons to add visual interest and illustrate important facts and figures within your web and print content.
Tagline Graphic
The EMG tagline is a design element to add visual interest and help audiences quickly understand the services and value offered by the EMG program. It may be used on EMG program apparel, printed materials and web content. The tagline is available as the following file types:- PNG files are best for general use. They have transparent backgrounds. There is one with black text and one with white text.
- EPS is a scalable vector file that requires special software to use (Adobe Illustrator). Use this for larger images or for print where you don’t want to lose resolution when increasing or decreasing the size.
- SVG is a newer specialized file type. It’s also a scalable vector image, but is recognized, rendered, and editable in several web interfaces.
- Use only the version of the tagline provided on this site.
- Do not modify the tagline, create other versions or combine it with other icons.
- The tagline is a supplemental graphic meant to enhance a piece; it is not a logo and should not be used in place of the EMG logo.
- The tagline should not be used in direct conjunction with (i.e. right beside) the EMG, Extension or other logos.
- Find more on-brand icons to add visual interest and illustrate important facts and figures within your web and print content.
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PowerPoint Presentations
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Social Media Tools
Review our NC State Extension social media resources for guidelines, best practices and tools that will help you utilize social media responsibly, strategically and successfully.To help create a strong, recognizable brand for our local NC State Extension Master Gardener programs, please use the watering can icon as your program’s profile photo on Facebook and Instagram — see below for versions designed to use as profile pics without cropping. For other situations, see below for free resources to help you quickly and easily confirm image specs and resize images for various social applications.- Image Sizing Guide for Social Media
- Video Specs Guide for Social Media
- Image Resizing Tool
- Load any image, choose your social platform and how you want to use it (e.g., Facebook banner, X profile pic, etc.), crop / resize as needed, and export a new image file that fits perfectly.
Required Statements
As part of NC State University, the Extension Master Gardener program must follow the same rules and regulations regarding required statements on various resources.Details related to these statements, as well as important guidance on civil rights resources, inclusive language and more, can be found in the Referencing Extension section.
See below for regularly required statements:- Equal Opportunity and Non-Discrimination Statement
- Public Document Cost Statement
- Accommodation Statement
*Note that this list is NOT comprehensive. Various statements may be required depending on the situation. Visit Referencing Extension for complete details.
Approved Vendors
While there are thousands of promotional companies statewide, the use of NC State’s trademarks – such as our logos – on products or promotional items often requires partnering with a licensed vendor. (Find information on NC State Extension Master Gardener program service marks.)Refer to the guidance below in determining how to produce merchandise or promotional items with NC State trademarks:- If the items are meant for external audiences (i.e., given away or sold) — you must use a licensed vendor.
- View the list of licensed vendors approved to reproduce NC State trademarks on apparel and promotional items.
- If the items are used as internal resources (i.e., employee or volunteer use only) — you may use a non-licensed vendor.
- The vendor still MUST follow NC State brand guidelines and meet university policy requirements – find more details and guidance.
- Even then, using a licensed vendor can save time and ensure compliance – they already know the brand rules and approval process.
*Note that existing EMG-specific guidelines and processes, such as the EMG online store or name badge orders, still apply.
Online Store
We have created an online store for simplified ordering of select NC State Extension Master Gardener apparel and marketing items. This resource is a work in progress and will continue to expand going forward, so check back often for updates. You are not required to order Extension Master Gardener materials through this site, as long as you utilize an approved vendor as detailed above.Contact Us
We're here to help however we can. Please contact the State Program Coordinator with questions regarding NC State Extension Master Gardener program branding.Explore more resources and guidelines related to the NC State Extension brand.
