Program and Partner Branding
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Following are guidelines and examples for branding NC State Extension programs and related efforts. Individual programs, initiatives and entities cannot use program logos developed outside the university’s brand standards for NC State Extension.
We provide an overview of program branding guidelines and practices, including how to obtain a university-approved program logo. NC State Extension brand standards are mandated by the university – read Chancellor Woodson’s brand letter.
Visit the NC State Brand Architecture page to learn more about our strategy to unify our efforts as a family of brands that support and advance one another.
The NC State Extension logo should accompany all campus-based Extension program names in all communications (unless an exception has been approved by the director’s office).
An NC State Extension program graphic identifier, or “program logo,” consists of the NC State Extension logo paired with the program name in text.
At times, Extension program names may be paired directly with the core NC State logo when the program name begins with the word “Extension” (e.g. Extension Master Gardener or Extension Master Food Volunteer).
Program Branding Guidelines
- The NC State Extension logo and program name can be used as either a singular graphic (one image file), or they can be used separately from one another on the same communication piece. See Program Branding Examples below.
- While there’s flexibility to separate the Extension logo and program name, note that both should always be present in the same resource (e.g. the same manual cover, webpage, t-shirt and so forth).
- Entities with multiple funding sources and/or missions stemming from national organizations, such as 4-H, may be granted approval to use existing, well-established marks in conjunction with the NC State Extension logo.
Contact NC State Extension Marketing and Communications to discuss.
- Care should be taken to adhere to all rules for using the Extension logo and appropriate color and font selections as you develop program materials.
How should I brand my program? (And other questions…)
For more information or to request a program mark, contact NC State Extension Marketing and Communications.
Working with the CALS Communications team, we will arrange a time to discuss your program and explore next steps regarding your marketing needs.
Program Branding Examples
- The first example reflects a standard Extension program identifier.
- The second graphic demonstrates the flexibility available for program name placement.
- Lastly, the third example illustrates a case where a program is authorized to use an existing mark.
Sample of Program Standards
The NC State Extension Master GardenerSM program has developed detailed guidelines for marketing program-related resources. While this level of specificity is not necessary for all programs, it’s a good example of how the brand standards can be incorporated at the program level.
When an external entity coordinates and develops programs in partnership with NC State Extension, treat the partner’s name and logo as you would the Extension logo.
- Both logos should be comparable in size.
- Avoid stacking logos on top of one another.
- Opt instead for side-by-side placement or a peripheral location to the NC State Extension logo that creates balance.
Sponsors contribute goods, services or funding that help deliver programs. Place sponsor logos at the bottom of a page or in the credits. Sponsor logos should be smaller than the NC State Extension logo.
Group the sponsors by contribution level (e.g. gold, silver and bronze) to streamline placement of logos, as appropriate. Use sponsor names instead of their logos for a more professional look when the list is long or space is limited.
When Extension is a Sponsor
When partnering with other agencies or groups, always offer our logo. Don’t wait to be asked. Ask what size(s), color and file format(s) they need.
- Send the logo promptly, or point them to our logo download page.
- Make sure they are aware of our logo usage guidelines found in the visual style guide.
- If the logo won’t work, request a name credit: “NC State Extension” or “NC State Extension, Program Name.”
All county centers and county-based Extension efforts reflect a strategic partnership with local governments, N.C. A&T State University and USDA-NIFA called N.C. Cooperative Extension.
As such, county efforts and programs should follow N.C. Cooperative Extension Program Branding Guidelines.
4-H Program Branding
4-H is Extension’s youth development program, and the only youth organization based at land-grant universities. As a national program delivered by Extension units at more than 100 universities, 4-H necessitates a unique visual identity that is used alongside our local Extension logo.
4-H personnel and programming associated with NC State, both on campus and in local centers, should utilize the guidelines and logos below when marketing their efforts.