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NC State Extension

Visual Style Guide

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Section Topics

The logo is integral to NC State Extension’s identity. Its directness, hard edges and unadorned type fit who we are: We are purposeful. We are modern. We are NC State.

There are two base configurations of the logo (Stacked and Horizontal). Use the appropriate version for your project.

Visit the NC State Brand site for more logo usage guidelines.

Color Logos

NC State Extension_Color logos

Black & White Logos

Color is preferred when possible, but there are also Black and Grayscale versions of the logo.

NC State Extension_B&W logos

Visit the Downloads section for all NC State Extension logos.

The designer may decide where to place the logo, so long as it is clearly visible in a prominent position on all communication items (e.g. publication cover, front page of a handout, intro/close of video, top of webpage, etc.).

    Give the logo space. As a rule of thumb, measure the height of the NC State brick logo (red rectangle). Design elements, text and photos should be at least that far from the logo.

NC State Extension_Logo spacing graphic

    Minimum logo sizes. Use the appropriate size in all materials, and remember to scale the logo proportionately.

NC State Extension_Logo sizing graphic

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Incorrect Logo Usage

NC State Extension_Incorrect Logo Usage 1The logo should never be re-created. NC State Extension_Incorrect Logo Usage 3Logotype can never be transparent. NC State Extension_Incorrect Logo Usage 2Never add elements to the logo.

Visit the NC State Brand site for more logo usage guidelines.

Why Can’t I Change the Logo?
Consistency is the hallmark of effective branding and marketing. Using the same logo in a consistent manner increases name recognition and immediate identification of the image with NC State Extension.

Over time, this repetition helps people apply the trust and value generated by all of NC State to our logo and NC State Extension. Changing the colors, orientation, font or text of the logo defeats the purpose of brand identity and is not permitted.

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Logo Downloads

Find logo files below for various communication formats. View more details about the different image file types and how to use them for reference.


Contains EPS files, which are the only logos that should be used for print, as these vector files will print without loss of quality at any size.


Contains JPG logos that can be used for Microsoft Office documents, like Word and PowerPoint, or on websites.


Contains logo files for Extension 4-H program marketing, including both the 4-H clover and joint 4-H / N.C. Cooperative Extension logo samples.

Visit the Downloads section for All NC State Extension logos.

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Licensed Vendors

While there are thousands of promotional companies, shirt shops and printers, only university licensed vendors may produce products or promotional items that use NC State trademarks. Vendors may apply for a trademark license.

Visit NC State Trademark Licensing for more information.

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NC State’s core color palette consists of three colors: Wolfpack Red, Wolfpack White and Wolfpack Black. These colors – particularly red – should feature more prominently than any others in NC State Extension communications.

For more information on the NC State color palette (including acceptable secondary colors), review the NC State color guidelines.

Color palette block_Red

HEX #CC0000
RGB 204 0 0
CMYK 0 100 81 4
PMS 186 C

Color palette block_Wolfpack Black

HEX #000000
RGB 0 0 0
CMYK 0 0 0 100

Color palette block_Wolfpack-White

RGB 255 255 255
CMYK 0 0 0 0


Typography plays an important role in establishing and reinforcing our brand. Our typographic identity reflects NC State’s place as a bold, forward-thinking institution.


  • Univers — is the primary typeface for NC State Extension. A limited number of licenses for Univers are available, free of charge, to professional communicators who agree to use them within brand parameters. If you’re interested in receiving a license, send a message to
  • Arial — is an acceptable alternative typeface and can be used in presentations, HTML emails, native apps and in Word or other documents as needed. Arial should be used anytime Univers is not available or supported.
    If an app or program does not support Univers or Arial, use the app’s native font.
Univers font image
Arial font graphic


  • Glypha — is NC State’s secondary typeface, and should be used sparingly and purposefully (never use it as the primary font). It gives emphasis and personality to text, setting pull quotes, captions and certain web content apart. When it appears too frequently, it loses impact.

Type Guidelines

Review the Typography section of the NC State brand site for more details and samples. We’ve compiled a few key recommendations below for reference:

  • Use no more than two or three type styles (fonts), and limit the number of type sizes in any given resource.
  • Only use type over an image if it is completely legible without altering the type or the image.
  • Don’t use embellishments like drop shadow, text beveling and selective photo darkening.
  • Do keep blocks of text left- or right-aligned; don’t force-justify text.
  • Don’t set body copy in all uppercase letters.

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