Visual Style Guide
go.ncsu.edu/readext?462636
en Español / em Português
El inglés es el idioma de control de esta página. En la medida en que haya algún conflicto entre la traducción al inglés y la traducción, el inglés prevalece.
Al hacer clic en el enlace de traducción se activa un servicio de traducción gratuito para convertir la página al español. Al igual que con cualquier traducción por Internet, la conversión no es sensible al contexto y puede que no traduzca el texto en su significado original. NC State Extension no garantiza la exactitud del texto traducido. Por favor, tenga en cuenta que algunas aplicaciones y/o servicios pueden no funcionar como se espera cuando se traducen.
Português
Inglês é o idioma de controle desta página. Na medida que haja algum conflito entre o texto original em Inglês e a tradução, o Inglês prevalece.
Ao clicar no link de tradução, um serviço gratuito de tradução será ativado para converter a página para o Português. Como em qualquer tradução pela internet, a conversão não é sensivel ao contexto e pode não ocorrer a tradução para o significado orginal. O serviço de Extensão da Carolina do Norte (NC State Extension) não garante a exatidão do texto traduzido. Por favor, observe que algumas funções ou serviços podem não funcionar como esperado após a tradução.
English
English is the controlling language of this page. To the extent there is any conflict between the English text and the translation, English controls.
Clicking on the translation link activates a free translation service to convert the page to Spanish. As with any Internet translation, the conversion is not context-sensitive and may not translate the text to its original meaning. NC State Extension does not guarantee the accuracy of the translated text. Please note that some applications and/or services may not function as expected when translated.
Collapse ▲Section Topics
Logo
The logo is integral to NC State Extension’s identity. Its directness, hard edges and unadorned type fit who we are: We are purposeful. We are modern. We are NC State.
There are two base configurations of the logo (Stacked and Horizontal). Use the appropriate version for your project.
Visit the NC State Brand site for more logo usage guidelines.
Color Logos
Black & White Logos
Color is preferred when possible, but there are also Black and Grayscale versions of the logo.
Visit the Downloads section for all NC State Extension logos.
Using the Logo
The designer may decide where to place the logo, so long as it is clearly visible in a prominent position on all communication items (e.g. publication cover, front page of a handout, intro/close of video, top of webpage, etc.).
Give the logo space. As a rule of thumb, measure the height of the NC State brick logo (red rectangle). Design elements, text and photos should be at least that far from the logo.
- Minimum logo sizes. Use the appropriate size in all materials, and remember to scale the logo proportionately.
Incorrect Logo Usage
 The logo should never be re-created. |
 Logotype can never be transparent. |
 Never add elements to the logo. |
Visit the NC State Brand site for more logo usage guidelines.
Why Can’t I Change the Logo?
Consistency is the hallmark of effective branding and marketing. Using the same logo in a consistent manner increases name recognition and immediate identification of the image with NC State Extension.
Over time, this repetition helps people apply the trust and value generated by all of NC State to our logo and NC State Extension. Changing the colors, orientation, font or text of the logo defeats the purpose of brand identity and is not permitted.
Logo Downloads
Find logo files below for various communication formats. View more details about the different image file types and how to use them for reference.
PRINT FOLDER
Contains EPS files, which are the only logos that should be used for print, as these vector files will print without loss of quality at any size.
WEB FOLDER
Contains JPG logos that can be used for Microsoft Office documents, like Word and PowerPoint, or on websites.
4-H FOLDER
Contains logo files for Extension 4-H program marketing, including both the 4-H clover and joint 4-H / N.C. Cooperative Extension logo samples.
Visit the Downloads section for All NC State Extension logos.
Licensed Vendors
While there are thousands of promotional companies, shirt shops and printers, only university licensed vendors may produce products or promotional items that use NC State trademarks. Vendors may apply for a trademark license.
Visit NC State Trademark Licensing for more information.
Color
NC State’s core color palette consists of three colors: Wolfpack Red, Wolfpack White and Wolfpack Black. These colors – particularly red – should feature more prominently than any others in NC State Extension communications.
 HEX #CC0000 |
 HEX #000000 |
 HEX #FFFFFF |
University Colors
For more information on NC State’s color palette and how to employ it:
Secondary / Expanded Colors
While our core palette (and red) should feature most prominently, a collection of complementary colors can be used to highlight various content. They should be used thoughtfully, in moderation and in adherence to university guidelines.
Find a range of tints and shades for each brand color:
- Secondary Color Palette: Shades and Tints (RGB-HEX)
- Secondary Color Palette: Shades and Tints (CMYK)
Typography
Typography plays an important role in establishing and reinforcing our brand. Our typographic identity reflects NC State’s place as a bold, forward-thinking institution.
PRIMARY
- Univers — is the primary typeface for NC State Extension. A limited number of licenses for Univers are available, free of charge, to professional communicators who agree to use them within brand parameters. If you’re interested in receiving a license, send a message to ncstatebrand@ncsu.edu.
- Arial — is an acceptable alternative typeface and can be used in presentations, HTML emails, native apps and in Word or other documents as needed. Arial should be used anytime Univers is not available or supported.
If an app or program does not support Univers or Arial, use the app’s native font.
 Univers |
 Arial |
SECONDARY
- Glypha — is NC State’s secondary typeface, and should be used sparingly and purposefully (never use it as the primary font). It gives emphasis and personality to text, setting pull quotes, captions and certain web content apart. When it appears too frequently, it loses impact.
Type Guidelines
Review the Typography section of the NC State brand site for more details and samples. We’ve compiled a few key recommendations below for reference:
- Use no more than two or three type styles (fonts), and limit the number of type sizes in any given resource.
- Only use type over an image if it is completely legible without altering the type or the image.
- Don’t use embellishments like drop shadow, text beveling and selective photo darkening.
- Do keep blocks of text left- or right-aligned; don’t force-justify text.
- Don’t set body copy in all uppercase letters.