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NC State Extension

Referencing Extension

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Using the Partnership Name

North Carolina Cooperative Extension is the name for the strategic partnership comprising NC State University, N.C. A&T State University, the U.S. Department of Agriculture’s National Institute of Food and Agriculture (USDA-NIFA), and 101 local governments statewide.

  • The N.C. Cooperative Extension name and logo should always be used to brand county-based programs and efforts, as every county center operates in direct partnership either with both universities and/or the local government.
    View Campus and County Branding Guidelines for more.
  • County center names should follow the format: “N.C. Cooperative Extension, Adams County Center” or “N.C. Cooperative Extension – Adams County Center.”
    References such as “Adams County Cooperative Extension” and “Adams County Extension” are incorrect.
  • Always use periods with the N and C: N.C. Cooperative Extension.
    The only situation where you won’t use periods for “N.C.” is when referencing NC State University, which never uses periods with the N and C in any variation of its name (e.g. NC State, NC State Extension, etc.).
  • On first reference, it is acceptable to spell out “North Carolina Cooperative Extension.” On subsequent references, use “N.C. Cooperative Extension” and then just “Extension,” respectively.
  • Avoid referencing N.C. Cooperative Extension as an acronym (i.e. “NCCE”) whenever possible. Instead, follow the guidelines above regarding Extension references.
  • Do not use “NCSU” to refer to NC State University in any way, regardless of whether the communication is internal or external.

    To help employees get in the habit of using on-brand terminology, the University prefers that people refrain from using “NCSU” even in internal communications with a more private audience, such as emails or on social platforms. Learn more about this policy.

  • Always capitalize the first “E” in Extension when referring to the partnership. The first “e” in Extension should be lowercase only when used to describe the act of outreach.

    • “The workshop was sponsored by Extension.”
    • “The university’s mission includes extension and engagement.”

A Quick Guide to the N.C. Cooperative Extension Brand

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Inclusive Language Guide

University Communications and OIED at NC State partnered to create an inclusive language guide for NC State employees. The guide aims to support the university’s efforts to foster a welcoming and inclusive environment.

As communicators and storytellers, we have the power to shape perception and build up our community. This guide helps ensure those choices – and the resulting communications pieces – are as inclusive as possible.

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Civil Rights

Diverse perspectives deepen our understanding, strengthen our community and propel our innovation. NC State and our respective partners are committed to diversity, equal opportunity and non-discrimination, which are critical to our mission.

This commitment includes our N.C. Cooperative Extension partnership and extends across all 101 Extension centers, which should provide open and inclusive access to every North Carolinian seeking to participate in our programs and activities. All faculty, staff and volunteers are expected to understand and be in compliance with non-discrimination and equal opportunity regulations.

Extension’s county-based personnel can find a collection of policies, procedures and training relative to equal access/equal opportunity, affirmative action, complaint processing and resolution related to our civil rights obligations:

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Elevator Pitch

An elevator pitch is a short summary, or “sales pitch,” used to quickly and simply introduce an organization or service and its value proposition.

This statement is not intended for print materials; the name “elevator pitch” reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride (less than a minute).

N.C. Cooperative Extension provides information you can trust to help people, businesses and communities solve problems, develop skills and build a better future. Extension specializes in agriculture, 4-H youth development, communities, food and nutrition, and the environment.

When you work with Extension in [County Name], you can be confident that experts from NC State or N.C. A&T have researched and developed educational programs to ensure that you receive the best information to meet your needs. Currently, we’re focusing on [insert high-profile local program].

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The boilerplate is to be used in the footer of news releases and as a general overview statement in communication pieces where appropriate.

N.C. Cooperative Extension is a strategic partnership of NC State University, N.C. A&T State University, USDA’s National Institute of Food and Agriculture (USDA-NIFA), and local governments statewide.

Extension professionals in all 100 counties, and with the Eastern Band of Cherokee Indians, connect millions of North Carolinians with research-based information and technology from NC State and N.C. A&T. Educational programs specialize in agriculture, food and nutrition, 4-H youth development, community development and the environment.

Find your local center at

QUICK LINK: N.C. Cooperative Extension News Release Template (Word)

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Equal Opportunity and Non-Discrimination Statement

Based on USDA requirements, our equal opportunity statement is required on all materials produced for public information, public education and public distribution (regardless of quantity produced).

This includes all printed and non-printed public communication resources, such as pamphlets, brochures, newsletters, letterhead, websites, news releases, advertisements, outreach letters and so forth.

It may appear in the most convenient spot on your communication piece and can be as small as 6pt type.

Full Statement (English)
“N.C. Cooperative Extension promotes equal opportunity and prohibits discrimination and harassment based upon one’s race; color; religion (including belief and non-belief); sex, including but not limited to pregnancy, childbirth or other related medical condition, parenting and sexual harassment; sexual orientation; actual or perceived gender identity; age; national origin; disability; veteran status; genetic information; or reprisal or retaliation for prior civil rights activity.”

Declaración Completa (Español)
“La Extensión Cooperativa de Carolina del Norte promueve la igualdad de oportunidades y prohíbe la discriminación y el acoso por motivos de raza; color; religión (incluidas creencias y no creencias); sexo, incluidos, entre otros, embarazo, parto u otra condición médica relacionada, crianza de los hijos y acoso sexual; orientación sexual; identidad de género real o percibida; edad; origen nacional; discapacidad; estatus de veterano; Información genética; o represalias o represalias por actividades anteriores de derechos civiles.”

Short Version (Version corta)
When space is limited, it is acceptable to use a condensed version of the statement.

“North Carolina Cooperative Extension is an equal opportunity provider.”

“La Extensión Cooperativa de Carolina del Norte es un proveedor de igualdad de oportunidades.”

University and Partner Policies

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Public Document Cost Statement

Document Criteria
Cost statements are required on all STATE publications (N.C.G.S. § 143-170.1).

The policy also applies to “PUBLIC documents” of which at least 200 copies are printed.

  • A public document includes “any annual, biennial, regular and special report or publication” (N.C.G.S. § 143-169.2), but we recommend adding a cost statement to any print items (with 200+ copies) distributed to the public.

This does not apply to internal communication pieces like agendas or other print materials developed for employee meetings, planning discussions and so forth.

Cost Statement Language
“(quantity) copies of this public document were printed at a cost of $_____ per copy.”

The reported cost should include all printing costs in the form of labor and materials, as well as any other identifiable design and production costs.

Calculating Print Cost
To help with calculating the cost for items printed in your office, such as materials printed for individual requests or local events, use this rough formula:

    *Cost of color ink cartridge: $25
    Pages per color ink cartridge: 225
    Cost per page printed = $0.11 (11 cents)

As such, the final cost per copy would be $0.11 x the number of pages, counting a two-sided page twice.

If it’s a 2-page color booklet (front and back printing), for example, the cost statement would say $0.44 per copy (4 pages x $0.11 = $0.44).

*If you confirm a different price for the color ink cartridges in your office, just divide the price by 225 to get the price-per-page cost.

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Accommodation Statement

It is imperative to offer accommodations for all Extension clients and program participants, particularly those with disabilities. An accommodation is any modification that is required to enable a disabled person to engage with that environment, product, device or service.

All event/program materials and announcements must include guidance for requesting individual accommodations.

Use the following accommodation statements, available in English and Spanish, for event/program materials and announcements:

“In compliance with the Americans with Disabilities Act, NC State University will honor requests for reasonable accommodations made by individuals with disabilities. Please direct accommodation requests to: {Contact Name, Email and/or Phone}. Requests can be served more effectively if notice is provided at least {10} days before the event.”

“Para dar cumplimiento a la Ley de Estadounidenses con Discapacidades (ADA), NC State University aceptará las solicitudes de adaptaciones razonables que realicen las personas con discapacidades. Por favor, envíe las solicitudes de adaptaciones a: {Nombre de Contacto, Email and/or Teléfono}. Las solicitudes podrán ser atendidas con mayor eficacia si se notifica con al menos {10} días de antelación al evento.”

Find more information and resources regarding accommodations (Civil Rights training, Limited English Proficiency, etc.).

Endorsement Disclaimer

Extension personnel should feel comfortable sharing a broad range of factual, research-based information that best addresses stakeholders’ needs, including mentioning others’ research and/or resources from other trusted entities as applicable.

When mentioning brand names or external products and services, consider including the endorsement disclaimer below, which can be placed at the end of a communications or wherever is most convenient. Always be mindful to comply with copyright rules as well.

“The use of brand names and/or any mention or listing of specific commercial products or services herein is solely for educational purposes and does not imply endorsement by North Carolina State University or our partners, nor discrimination against similar products or services not mentioned.”

Chemicals Disclaimer

When posting or publishing information regarding the use of agricultural chemicals, it is necessary to include a related disclaimer statement. See below for the statement, which can be placed at the end of a communications or wherever is most convenient.

“Recommendations for the use of agricultural chemicals are included in this publication as a convenience to the reader. The use of brand names and any mention or listing of commercial products or services does not imply endorsement by NC State University or N.C. A&T State University, nor discrimination against similar products or services not mentioned. Individuals who use agricultural chemicals are responsible for ensuring that the intended use complies with current regulations and conforms to the product label. Be sure to obtain current information about usage regulations and examine a current product label before applying any chemical. For assistance, contact your local N.C. Cooperative Extension county center.

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University Extension Brands

In addition to our “N.C. Cooperative Extension” partnership brand, each of our land-grant institutions is home to unique Extension units and programming. We aim to highlight our respective university brands, by which lawmakers allocate funding for Extension efforts, to emphasize their roles within the N.C. Cooperative Extension partnership.

It’s important to clarify organizational terms that may have been used interchangeably and caused confusion in the past.

Service is no longer used to refer to any Extension program or organization in North Carolina. NC State Extension is the current name for what was formerly called the N.C. Cooperative Extension Service at NC State University.

Programis no longer part of the formal name for N.C. A&T State University’s Extension unit. The current name is Cooperative Extension at N.C. A&T.

For more information on the individual Extension or university brands:

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