Program and Partner Branding
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The N.C. Cooperative Extension partnership logo should be used by all county centers, local programs and other related efforts or initiatives. Individual programs, offices, initiatives and entities should not create their own unique logos. Following are guidelines and examples for developing a local program identifier with the Extension partnership logo.
Logos for all county centers combine the N.C. Cooperative Extension logo with text identifying that local center. These combined marks are subject to the same design rules as the core partnership logo.
When adding a county center name to the logo, use the format: “COUNTY NAME CENTER”
- Arial font – size should be roughly equivalent to “N.C. A&T” logo text
- Use ALL CAPS
- Center below university logos
Template for Logo + County Center Name
- Choose the logo version that’s appropriate for your communication
- Type your county center name into the “Sample County Center” field
- Right-click the final image, select “Save as Picture…” and choose JPEG as the format
The N.C. Cooperative Extension logo should be used by all county-based Extension programs. Program names should appear as text at an appropriate distance from the Extension logo.
Items to Note
- The Extension logo and program name may form a single graphic, though it is not required that the Extension logo and program name always be used as a singular graphic.
- Entities with multiple funding sources and/or with missions stemming from national organizations, such as 4-H, may be granted sub-brand status. Such entities may use additional marks in conjunction with the N.C. Cooperative Extension co-brand in some cases. (Download 4-H Logos)
Contact us for more information or to confirm a program mark.
Program Branding Examples
Certain Programs May Be Granted Special Status for a Unique Logo
In the case of 4-H, it’s still necessary to recognize the connection with Extension even when using a unique program logo.
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4-H Program Branding
4-H is Extension’s youth development program, and the only youth organization based at land-grant universities. As a national program delivered by Extension units at more than 100 universities, 4-H necessitates a unique visual identity that is used alongside our local Extension logo.
4-H personnel and programming associated with NC State, both on campus and in local centers, should utilize the resources below when marketing their efforts:
- Download 4-H Graphic Standards and Style Guide
- Download Extension 4-H Logos
- National 4-H Photo Albums (Flickr)
When an external entity coordinates and develops programs in partnership with N.C. Cooperative Extension, treat the partner’s name and logo as you would the Extension logo.
- Both logos should be comparable in size.
- Avoid stacking logos on top of one another.
- Opt instead for side-by-side placement or a peripheral location to the Extension logo that creates balance.
Sponsors contribute goods, services or funding that help support Extension programming or services. Sponsors may be recognized in a variety of ways, not all of which involve using their logos.
- If using sponsor logos, place them at the bottom of a page or in the credits, for example. Sponsor logos should be smaller than the Extension logo.
- Use sponsor names instead of their logos for a more professional look when the list is long or space is limited.
- Group sponsors by contribution level (e.g. gold, silver and bronze) to streamline placement of logos / names, as appropriate. Otherwise, consider listing in alphabetical order.
When Extension Is a Sponsor
When partnering with other organizations, always offer our logo. Don’t wait to be asked. Ask what size(s), color and file format(s) they need.
- Send the logo promptly, or point them to Extension’s logo download page.
- Make sure they are aware of our logo usage guidelines found on the visual identity page.
- If the logo won’t work, request a name credit: “N.C. Cooperative Extension” or “N.C. Cooperative Extension, County Center Name.”
The NC State and N.C. A&T logos are part of the base N.C. Cooperative Extension co-brand. Review the guidelines relating to the separation of the co-brand and use of the university logos.
If a communication pertains to a resource or effort developed independently by one university Extension unit – or if it represents a program specific to an individual university (e.g. N.C. A&T’s Speedway to Healthy or NC State Extension Master Gardener℠) – follow the applicable university brand standards: