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NC State Extension

NC State Extension Brand

Embracing Our Brand

The NC State brand is a reflection of your powerful work and our shared mission to enrich lives and grow our state. Throughout NC State, we have a common identity and drive to Think and Do.

As Chancellor Woodson emphasized, our success in building a truly global reputation as one of the preeminent research institutions of our time is contingent upon how well we all understand the principles and standards of the brand — and how consistently we apply them. (View the Chancellor’s Letter)


  • Brand Platform

    Successful marketing starts with understanding our brand platform, which is the foundation of our identity and all communications. The brand platform provides the base blueprint for crafting effective communications and building a strong brand identity.

  • Downloads and Templates

    Discover tools to build our brand and grow awareness for your work. Find logos, email signatures, digital billboards, marketing templates, PowerPoint presentations, photos, social media assets and many more employee resources.

  • Online Store

    Visit our official NC State Extension store to find branded apparel. More details are available on the Online Store page. You’ll need to login with your Unity ID.

  • Program and Partner Branding

    Learn more about how our programs should market their efforts, including guidance on program logos and recognizing partners and sponsors.

  • Referencing Extension

    Find detailed guidelines on statements and language that are commonly required on certain materials, including our equal opportunity and non-discrimination statement, public document cost statement, boilerplate and more.

  • Storytelling Resources

    Extension stories are intentional, strategic and rooted in our mission to grow North Carolina. Find tools and templates that will help you craft a compelling Extension narrative and grow awareness for your impacts.

  • Visual Style Guide

    Explore resources that will help ensure consistent application of the logo, use of approved vendors, and proper use of color and font.