Referencing Extension
go.ncsu.edu/readext?460444
en Español / em Português
El inglés es el idioma de control de esta página. En la medida en que haya algún conflicto entre la traducción al inglés y la traducción, el inglés prevalece.
Al hacer clic en el enlace de traducción se activa un servicio de traducción gratuito para convertir la página al español. Al igual que con cualquier traducción por Internet, la conversión no es sensible al contexto y puede que no traduzca el texto en su significado original. NC State Extension no garantiza la exactitud del texto traducido. Por favor, tenga en cuenta que algunas aplicaciones y/o servicios pueden no funcionar como se espera cuando se traducen.
Português
Inglês é o idioma de controle desta página. Na medida que haja algum conflito entre o texto original em Inglês e a tradução, o Inglês prevalece.
Ao clicar no link de tradução, um serviço gratuito de tradução será ativado para converter a página para o Português. Como em qualquer tradução pela internet, a conversão não é sensivel ao contexto e pode não ocorrer a tradução para o significado orginal. O serviço de Extensão da Carolina do Norte (NC State Extension) não garante a exatidão do texto traduzido. Por favor, observe que algumas funções ou serviços podem não funcionar como esperado após a tradução.
English
English is the controlling language of this page. To the extent there is any conflict between the English text and the translation, English controls.
Clicking on the translation link activates a free translation service to convert the page to Spanish. As with any Internet translation, the conversion is not context-sensitive and may not translate the text to its original meaning. NC State Extension does not guarantee the accuracy of the translated text. Please note that some applications and/or services may not function as expected when translated.
Collapse ▲
Page Menu
(click to close or expand menu)
- Using the Extension Name
- Job Titles and Positions
- Inclusive Language Guide
- Civil Rights
- Elevator Pitch
- Boilerplate
- Required Statements
- Equal Opportunity and Nondiscrimination Statement
- Public Document Cost Statement
- Accommodation Statement
- Endorsement Disclaimer
- Chemicals Disclaimer
- University Extension Brands
Using the Partnership Name
North Carolina Cooperative Extension is the name for the strategic partnership comprising NC State University, N.C. A&T State University, the U.S. Department of Agriculture’s National Institute of Food and Agriculture (USDA-NIFA), and 101 local governments statewide.
- The N.C. Cooperative Extension name and logo should always be used to brand county-based programs and efforts, as every county center operates in direct partnership either with both universities and/or the local government.
View Campus and County Branding Guidelines for more.
- The naming structure for referencing Extension is as follows:
- 1st Reference — “North Carolina Cooperative Extension” (spell out)
- 2nd Reference — “N.C. Cooperative Extension”
- 3rd / Subsequent References — “N.C. Cooperative Extension” or just “Extension”
- County center names should follow the format: N.C. Cooperative Extension (first) + County Center Name (second).
CORRECT: N.C. Cooperative Extension | Adams County Center; N.C. Cooperative Extension – Adams County Center; Extension’s Adams County Center; etc.
INCORRECT:Adams County Cooperative Extension,Adams County Extension, etc. - Always use periods with the N and C:
CORRECT: N.C. Cooperative Extension
INCORRECT:N.C. Cooperative Extension
The only situation where you won’t use periods for “N.C.” is when referencing NC State University, which never uses periods with the N and C in any variation of its name (e.g. NC State, NC State Extension, etc.). - Always capitalize the first “E” in Extension when referring to the partnership. The first “e” in Extension should be lowercase only when used to describe the act of outreach.
Examples:- “The workshop was sponsored by Extension.”
- “The university’s mission includes extension and engagement.”
A Quick Guide to the N.C. Cooperative Extension Brand
Inclusive Language Guide
University Communications and OIED at NC State partnered to create an inclusive language guide for NC State employees. The guide aims to support the university’s efforts to foster a welcoming and inclusive environment.
As communicators and storytellers, we have the power to shape perception and build up our community. This guide helps ensure those choices – and the resulting communications pieces – are as inclusive as possible.
Civil Rights
Diverse perspectives deepen our understanding, strengthen our community and propel our innovation. NC State and our respective partners are committed to diversity, equal opportunity and non-discrimination, which are critical to our mission.
This commitment includes our N.C. Cooperative Extension partnership and extends across all 101 Extension centers, which should provide open and inclusive access to every North Carolinian seeking to participate in our programs and activities. All faculty, staff and volunteers are expected to understand and be in compliance with non-discrimination and equal opportunity regulations.
Extension’s county-based personnel can find a collection of policies, procedures and training relative to equal access/equal opportunity, affirmative action, complaint processing and resolution related to our civil rights obligations:
Elevator Pitch
An elevator pitch is a short summary, or “sales pitch,” used to quickly and simply introduce an organization or service and its value proposition.
This statement is not intended for print materials; the name “elevator pitch” reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride (less than a minute).
N.C. Cooperative Extension provides information you can trust to help people, businesses and communities solve problems, develop skills and build a better future. Extension specializes in agriculture, 4-H youth development, communities, food and nutrition, and the environment.
When you work with Extension in [County Name], you can be confident that experts from NC State or N.C. A&T have researched and developed educational programs to ensure that you receive the best information to meet your needs. Currently, we’re focusing on [insert high-profile local program].
Boilerplate
The boilerplate is to be used in the footer of news releases and as a general overview statement in communication pieces where appropriate.
ABOUT N.C. COOPERATIVE EXTENSION
N.C. Cooperative Extension is a strategic partnership of NC State University, N.C. A&T State University, USDA’s National Institute of Food and Agriculture (USDA-NIFA), and local governments statewide.
Extension professionals in all 100 counties, and with the Eastern Band of Cherokee Indians, connect millions of North Carolinians with research-based information and technology from NC State and N.C. A&T. Educational programs specialize in agriculture, food and nutrition, 4-H youth development, community development and the environment.
Find your local center at www.ces.ncsu.edu/local-county-center.
QUICK LINK: N.C. Cooperative Extension News Release Template (Word)
Required Statements
Visit the Extension Evaluation site for more guidance on Required Statements.
Equal Opportunity and Nondiscrimination Statement
Our equal opportunity statement is required on all materials produced for public information, public education and public distribution (regardless of quantity produced).
This includes all printed and non-printed public communication resources, such as pamphlets, brochures, newsletters, letterhead, websites, news releases, advertisements, outreach letters and so forth.
It may appear in the most convenient spot on your communication piece and can be as small as 6pt type.
Full Statement (English)
“N.C. Cooperative Extension promotes equal opportunity and prohibits discrimination on the basis of race, color, national origin, age, sex (including pregnancy), disability, religion, sexual orientation, gender identity, genetic information, political affiliation and veteran status.”
Declaración Completa (Español)
“La Extensión Cooperativa de Carolina del Norte prohíbe la discriminación por motivos de raza, color, origen nacional, edad, sexo (incluido el embarazo), discapacidad, religión, orientación sexual, identidad de género, información genética, afiliación política y condición de veterano.”
Short Versions (Versiónes cortas)
When space is limited, it is acceptable to use a condensed version of the statement:
Option 1:
“North Carolina Cooperative Extension is an equal opportunity provider.”
“La Extensión Cooperativa de Carolina del Norte es un proveedor de igualdad de oportunidades.”
Option 2:
“This institution is an equal opportunity provider.”
“Esta institución es un proveedor de igualdad de oportunidades.”
University and Partner Policies
Public Document Cost Statement
Document Criteria
Cost statements are required on all STATE publications (N.C.G.S. § 143-170.1).
The policy also applies to “PUBLIC documents” of which at least 200 copies are printed.
- A public document includes “any annual, biennial, regular and special report or publication” (N.C.G.S. § 143-169.2), but we recommend adding a cost statement to any print items (with 200+ copies) distributed to the public.
This does not apply to internal communication pieces like agendas or other print materials developed for employee meetings, planning discussions and so forth.
Cost Statement Language
“(quantity) copies of this public document were printed at a cost of $_____ per copy.”
The reported cost should include all printing costs in the form of labor and materials, as well as any other identifiable design and production costs.
Calculating Print Cost
To help with calculating the cost for items printed in your office, such as materials printed for individual requests or local events, use this rough formula:
-
*Cost of color ink cartridge: $25
Pages per color ink cartridge: 225
Cost per page printed = $0.11 (11 cents)
As such, the final cost per copy would be $0.11 x the number of pages, counting a two-sided page twice.
If it’s a 2-page color booklet (front and back printing), for example, the cost statement would say $0.44 per copy (4 pages x $0.11 = $0.44).
*If you confirm a different price for the color ink cartridges in your office, just divide the price by 225 to get the price-per-page cost.
Accommodation Statement
Extension is committed to ensuring access to its services, spaces and programs for all. As such, we will always offer reasonable accommodations to help Extension stakeholders with disabilities fully participate.
An accommodation is any modification or tool that aids a person with a disability in engaging with an environment, experience or resource.
Per the Americans with Disabilities Act (ADA), all event/program materials and announcements must include guidance for requesting individual accommodations.
See the following sample accommodation statement, available in English and Spanish, which can be used for event/program materials and announcements:
English
“In compliance with the Americans with Disabilities Act, NC State University will honor requests for reasonable accommodations made by individuals with disabilities. Please direct accommodation requests to: {Contact Name, Email and/or Phone}. Requests can be served more effectively if notice is provided at least {10} days before the event.”
Español
“Para dar cumplimiento a la Ley de Estadounidenses con Discapacidades (ADA), NC State University aceptará las solicitudes de adaptaciones razonables que realicen las personas con discapacidades. Por favor, envíe las solicitudes de adaptaciones a: {Nombre de Contacto, Email and/or Teléfono}. Las solicitudes podrán ser atendidas con mayor eficacia si se notifica con al menos {10} días de antelación al evento.”
Short Statement (Versión corta)
It is acceptable to use a condensed statement, as long as you provide stakeholders with clear, reliable info for requesting individual accommodations. View examples:
- “For accommodations related to disabilities, contact Mr. Wuf at email@ncsu.edu or 123-456-7890.”
- “Contact Tommy Tina at tommyt@ncsu.edu with accommodations needs.”
- “Accommodations for Disabilities: go.ncsu.edu/LocalContact”
Find more equal opportunity information and resources for county centers. Learn more about Accessibility at NC State.
Endorsement Disclaimer
Extension personnel should feel comfortable sharing a broad range of factual, research-based information that best addresses stakeholders’ needs, including mentioning others’ research and/or resources from other trusted entities as applicable.
When mentioning brand names or external products and services, consider including the endorsement disclaimer below, which can be placed at the end of a communications or wherever is most convenient. Always be mindful to comply with copyright rules as well.
“The use of brand names and/or any mention or listing of specific commercial products or services herein is solely for educational purposes and does not imply endorsement by North Carolina State University or our partners, nor discrimination against similar products or services not mentioned.”
Chemicals Disclaimer
When posting or publishing information regarding the use of agricultural chemicals, it is necessary to include a related disclaimer statement. See below for the statement, which can be placed at the end of a communications or wherever is most convenient.
“Recommendations for the use of agricultural chemicals are included in this publication as a convenience to the reader. The use of brand names and any mention or listing of commercial products or services does not imply endorsement by NC State University or N.C. A&T State University, nor discrimination against similar products or services not mentioned. Individuals who use agricultural chemicals are responsible for ensuring that the intended use complies with current regulations and conforms to the product label. Be sure to obtain current information about usage regulations and examine a current product label before applying any chemical. For assistance, contact your local N.C. Cooperative Extension county center.“
University Extension Brands
In addition to our N.C. Cooperative Extension partnership brand, each of our land-grant institutions is home to unique Extension units and programming. We aim to highlight our respective university brands, by which lawmakers allocate funding for Extension efforts, to emphasize their roles within the N.C. Cooperative Extension partnership.
It’s important to clarify organizational terms that may have been used interchangeably and caused confusion in the past.
“Service” is no longer used to refer to any Extension program or organization in North Carolina. NC State Extension is the current name for what was formerly called the N.C. Cooperative Extension Service at NC State University.
CORRECT: NC State Extension
INCORRECT: N.C. Cooperative Extension Service
“Program” is no longer part of the formal name for N.C. A&T State University’s Extension unit. The current name is Cooperative Extension at N.C. A&T.
CORRECT: Cooperative Extension at N.C. A&T
INCORRECT: The Cooperative Extension Program at N.C. A&T
For more information on the individual Extension or university brands: