Brand identity means much more than a logo. A brand is the sum of who we are and all that we do — from delivering research-based solutions and a stellar customer experience to serving as a trusted partner and enhancing the quality of life for North Carolinians.
Everyone who's part of Extension plays a critical role in building — and benefiting from — our brand identity.
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Brand Sections
Discover a wealth of resources that will guide your Extension marketing efforts. Follow the links below to access materials specific to the respective university Extension units and our N.C. Cooperative Extension partnership.
Campus and County Branding Guidelines
North Carolina is home to two land-grant institutions: NC State and N.C. A&T State universities. Each school operates individual Extension units — NC State Extension and Cooperative Extension at N.C. A&T — which provide programming both independently and as a strategic partnership called N.C. Cooperative Extension.
When planning our marketing efforts, we must be mindful of each university's distinctive brand; how and when they coexist as N.C. Cooperative Extension; and when to use one brand identity or another.
A simple rule of thumb: "Follow the funding."
Extension efforts that are funded, coordinated and developed unilaterally...
- Follow the respective university brand guidelines. This applies primarily to campus-based initiatives and resources, which fall under NC State Extension or Cooperative Extension at N.C. A&T.
Extension efforts that are funded, coordinated and developed jointly...
- Follow N.C. Cooperative Extension brand guidelines. This applies to county-based employees and all 101 local centers, which always involve partnerships with local government (even if only one university staffs the center).
N.C. Cooperative Extension is a strategic partnership comprising NC State and N.C. A&T State universities, along with local, state and federal governments. View brief slides as PDF.
See Also:
- How to Reference N.C. Cooperative Extension
- Program Branding (N.C. Cooperative Extension and NC State Extension)
Quick Tools
The brand site includes information and tools you'll need to promote your efforts and help establish our collective brand identity. Here are a few resources to get you started:
Extension Branding and Marketing Training
Watch Branding + Marketing for Extension Professionals for an overview of our Extension brand and marketing resources that will help you in your daily roles. Branding overview starts at 0:28, while a Brand Site Tour begins at 6:19.
Find more Extension branding and marketing training tools.
Contact
This site will be updated on a consistent basis to provide you with the most relevant and useful tools and information. We are here to help however we can.
Have a story idea or need help with a project?
- Submit an Extension Story
- Submit a Project Request (CALS Communications)
Contact our team with questions or comments.
