NC State Brand Refresh Updates
go.ncsu.edu/readext?1086206
en Español / em Português
El inglés es el idioma de control de esta página. En la medida en que haya algún conflicto entre la traducción al inglés y la traducción, el inglés prevalece.
Al hacer clic en el enlace de traducción se activa un servicio de traducción gratuito para convertir la página al español. Al igual que con cualquier traducción por Internet, la conversión no es sensible al contexto y puede que no traduzca el texto en su significado original. NC State Extension no garantiza la exactitud del texto traducido. Por favor, tenga en cuenta que algunas aplicaciones y/o servicios pueden no funcionar como se espera cuando se traducen.
Português
Inglês é o idioma de controle desta página. Na medida que haja algum conflito entre o texto original em Inglês e a tradução, o Inglês prevalece.
Ao clicar no link de tradução, um serviço gratuito de tradução será ativado para converter a página para o Português. Como em qualquer tradução pela internet, a conversão não é sensivel ao contexto e pode não ocorrer a tradução para o significado orginal. O serviço de Extensão da Carolina do Norte (NC State Extension) não garante a exatidão do texto traduzido. Por favor, observe que algumas funções ou serviços podem não funcionar como esperado após a tradução.
English
English is the controlling language of this page. To the extent there is any conflict between the English text and the translation, English controls.
Clicking on the translation link activates a free translation service to convert the page to Spanish. As with any Internet translation, the conversion is not context-sensitive and may not translate the text to its original meaning. NC State Extension does not guarantee the accuracy of the translated text. Please note that some applications and/or services may not function as expected when translated.
Collapse ▲NC State has rolled out a strategic refresh of its brand platform — the shared foundation that shapes how we collectively tell the university’s story. Built on extensive research and stakeholder collaboration, the updated brand platform serves as a strategic communications compass, guiding how we tell NC State’s story so our identity remains timely, distinctive and aligned with the needs of the communities we serve.
It helps all areas of the university speak with one voice so stakeholders can clearly see how our collective efforts contribute to a unified story across North Carolina and beyond. The brand platform updates apply to all NC State units, including Extension. Keep reading for highlights of what’s changing and what it means for Extension.
You can also explore more at brand.ncsu.edu or review the NC State Brand Refresh 2025 presentation for full details.
What’s New
Refreshed Brand Platform
NC State’s core messaging has been updated to better reflect how we work and serve:
- Brand Promise: NC State tackles the world’s challenges as a Wolfpack: a responsive network of thinkers and doers united in the pursuit of a better future. Together, we empower people in North Carolina and beyond to learn, take action and thrive.
- Brand Mantra: Think and Do
- Four Pillars:
- We Dream Big
- We Connect People
- We Get Results
- We Reach Out
If NC State’s refreshed brand platform serves as our collective strategic compass, then NC State Extension’s brand platform charts our unit’s unique course forward, defining Extension’s role in bringing the university’s mission to life statewide.
It provides a shared foundation for all of Extension’s core messaging, helping create a clear, consistent identity that unites our many efforts under one strong, recognizable brand.
Simpler Brand Structure
The university has streamlined its brand categories to provide more clarity and flexibility. Extension fits within the “Extended Brand” category, reinforcing that we are a core part of NC State while also relying on significant external support and partnerships.
This classification does not change anything on our end — it simply provides clarity for how the university organizes and manages its brands.
Updated Visual Identity
As a result of updated design guidelines, you’ll start to notice subtle changes in university and Extension materials:
- Modern, bold design: Inspired by a mid-century modern style
- New official fonts: Roboto, Roboto Condensed and Roboto Slab
- Arial remains fine for internal or fallback use — find more guidance
- Expanded color palette: Wolfpack Red is still central, with added colors to improve accessibility and flexibility
What’s Expected of Extension Experts
These updates aren’t wholesale changes or an organizational rebrand — they’re refinements to NC State’s internal brand platform, which is the foundation for how we talk about our mission and impact. Incorporating them will be an ongoing process, not something that requires starting over or revamping all materials at once.
Here’s how you can begin making the transition:
- Familiarize yourselves with the updates outlined in this post — visit brand.ncsu.edu for more details.
- Start incorporating the design updates in new, high-visibility projects.
- Look out for updates to Extension templates and tools this fall — we’ll help you make the transition.
- Connect with our Extension Marketing and Communications team for questions, feedback or help applying the new guidelines.
- Use our messaging, storytelling and other resources to share how your work impacts North Carolinians.
Why It Matters
By aligning with the refreshed brand platform, we not only meet NC State standards; we strengthen the connection between Extension and the university.
When we all use consistent language, visuals and messages, we make it easier for North Carolinians to clearly see us as part of the Wolfpack while growing awareness, trust and value across North Carolina.
Training Opportunities
University Communications is offering updated NC State brand training sessions this fall. These sessions are strongly encouraged for anyone involved in communications, marketing or public-facing work.
- Wednesday, Oct. 22, 10 a.m.-12 p.m.
- Wednesday, Dec. 10, 10 a.m.-12 p.m.
You can also review the NC State Brand Refresh 2025 presentation or find more information about the brand at brand.ncsu.edu.
Extension Branding and Marketing Training
Explore Extension branding and marketing training resources for guidance that will help you more effectively tell your stories, promote your programs and amplify your impacts among stakeholders.
Can’t find what you’re looking for?
Contact our NC State Extension Marketing and Communications team to discuss your local training needs.