Buying In to the Wolfpack Brand
go.ncsu.edu/readext?970105
en Español / em Português
El inglés es el idioma de control de esta página. En la medida en que haya algún conflicto entre la traducción al inglés y la traducción, el inglés prevalece.
Al hacer clic en el enlace de traducción se activa un servicio de traducción gratuito para convertir la página al español. Al igual que con cualquier traducción por Internet, la conversión no es sensible al contexto y puede que no traduzca el texto en su significado original. NC State Extension no garantiza la exactitud del texto traducido. Por favor, tenga en cuenta que algunas aplicaciones y/o servicios pueden no funcionar como se espera cuando se traducen.
Português
Inglês é o idioma de controle desta página. Na medida que haja algum conflito entre o texto original em Inglês e a tradução, o Inglês prevalece.
Ao clicar no link de tradução, um serviço gratuito de tradução será ativado para converter a página para o Português. Como em qualquer tradução pela internet, a conversão não é sensivel ao contexto e pode não ocorrer a tradução para o significado orginal. O serviço de Extensão da Carolina do Norte (NC State Extension) não garante a exatidão do texto traduzido. Por favor, observe que algumas funções ou serviços podem não funcionar como esperado após a tradução.
English
English is the controlling language of this page. To the extent there is any conflict between the English text and the translation, English controls.
Clicking on the translation link activates a free translation service to convert the page to Spanish. As with any Internet translation, the conversion is not context-sensitive and may not translate the text to its original meaning. NC State Extension does not guarantee the accuracy of the translated text. Please note that some applications and/or services may not function as expected when translated.
Collapse ▲When you purchase a T-shirt from Wolfpack Outfitters, part of what you pay goes toward student scholarships. And when you buy a bottle of NC State-licensed wine from Shelton Vineyards, you might be helping to fund a student’s research or travel aspirations.
These seemingly simple transactions, including purchases from university-licensed promotional vendors, are monitored by NC State’s Office of Strategic Brand Management (OSBM) and factor into the university’s ranking as No. 28 in the nation for trademark licensing royalties in 2023. NC State is among 700 of the nation’s top colleges and universities represented by the Collegiate Licensing Company (CLC) — all of which were considered in the national rankings.
RELATED: Learn how buying legitimate licensed products supports the university.
“The last two years have been consecutive record-breaking years in terms of the revenue that we’ve generated from our trademark licensing program, and that’s not just since COVID — that’s in the history of our trademark licensing program,” said Chris Boyer, assistant vice chancellor for strategic brand management. “This ranking of 28 among CLC schools is our best ranking ever.”
2023 NC State Brand Snapshot
The OSBM was created in 2019 to enforce the NC State brand guidelines both internally and externally, oversee trademark licensing, and develop and service corporate commercial sponsorships for the university, with companies such as Coca-Cola, PNC Bank and New Belgium Brewing. It has also cultivated brand partnerships with North Carolina-based and alumni-owned businesses like 321 Coffee and Shelton Vineyards.
RELATED: NC State Earns Top Honor in Collegiate Licensing
Additionally, the office reviews between 5,000 to 10,000 requests per year from companies and organizations wanting to use NC State’s brand trademarks or get a license to produce NC State-branded merchandise or products. Since its inception, the OSBM’s work in all of these areas has helped NC State climb the trademark revenue rankings.
View the full original article at NC State News.
More Resources: Visit the Extension brand site.