Threads: A New Social Media App
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Collapse ▲Threads is here. Meta’s answer to *Twitter launched this month, and it accrued 10 million users in its first 7 hours and over 100 million users to date.
Megan Ellisor, director of the NC State Social Media Hub, a group of social experts that help guide and coordinate social activities for partner colleges and units, provides an overview of the new platform.
*As of July 24, 2023, Twitter has begun rebranding, including a formal name change to “X.” While it will take some getting used to, we refer to the social platform formerly known as Twitter by its new official name – “X” – in this post.
Threads is Similar in Functionality to X.
- Posts on Threads have a 500-character limit (X’s limit is 280).
- Videos on Threads can be up to 5 minutes long (X’s limit is 2:20).
- Hashtags do not work on Threads (yet), though Meta has noted it is on the list.
- Threads cannot be used on desktop computers at this time (i.e. mobile only).
- Threads is directly connected to your Instagram account, so you keep the same @handle. Users have the option to automatically follow all of the same accounts they follow on Instagram, or start with a blank slate.
Who is On Threads?
What is NC State’s Approach to Threads?
Can I Schedule Threads via Hootsuite or Other Social Media Management Tools?
Should I Create a Threads Account for Work Purposes?
How Can I Access Threads?
Threads is only available on mobile devices at this time – see Apple App Store or Google Play Store – and an Instagram account is required to create an account on Threads. Find more details on how to create a profile on Threads.
We strongly encourage you to review and complete a local marketing plan before dedicating your limited time and resources to any new social media platform. This marketing planning process will help you define goals, identify key audiences and the best ways to reach them, confirm success metrics, and ensure consistency and cohesion across your marketing efforts.
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(A version of this article was originally posted by Megan Ellisor on the CALS Intranet.)