Tools for Communicating Local Impacts (Updated)

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In order for Extension to remain relevant and successful for years to come, our stakeholders must recognize the value of our programming across the state. A rapidly changing marketplace, exacerbated by a pandemic, has only magnified this need both locally and at the state level, as partners like county governments and granting agencies among others are faced with difficult decisions regarding the allocation of resources moving forward.

Extension Marketing and Communications offers a variety of resources to help you connect with your audiences, demonstrate impact and foster ongoing support. See below for a list of highlights, from strategic planning to digital tools and plug-and-chug resources. Visit our Extension Brand Site to finds these and other materials.

Strategic Planning

These resources provide valuable insight and guidance to help you identify local goals, target your audiences and tell Extension stories that demonstrate meaningful impacts.

Building a Local Marketing Plan

  • This is a critical first step for all of your communications efforts. Marketing provides the opportunity to build awareness of Extension’s programs and services; it also helps you to understand your customers’ needs, how best to prioritize your time and resources, and how to communicate in a more impactful way. Our marketing planning process and workbook will help your county / program get started.

Extension Storytelling

  • How can you ensure that your outreach connects with the intended audience, while growing our collective brand? Discover a blueprint (including guidelines, tools and examples) for any scenario – campus and county, proactive and reactive – to create a consistent and impactful Extension narrative.

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Ready-to-Roll Resources

Ideally, your team will have drafted a marketing plan to guide your efforts (we can’t overstate how important this is to optimizing your resources and maximizing your marketing impact), at which point this sampling of resources can reinforce your local communications.