Extension Branding + Marketing Trainings Available
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Collapse ▲The NC State Extension Marketing and Communications team regularly develops new training related to our Extension brand, how it pertains to everyone’s efforts across the state, and ways that employees can utilize our marketing resources to more effectively tell the stories of your programs, promote your impacts and connect with your audiences.
In addition to our Extension offerings, we also want to highlight related resources from our college and university communications groups that can provide value:
- CALS Communications Workshops
- *University Communications Training
Most UComm trainings take place in person, with occasional opportunities for online participation
See below for some of our Extension communications trainings that are available:
Extension Core Brand Tenets + Marketing Planning and Storytelling
Watch Extension’s Core Brand + Marketing and Storytelling (YouTube) as we delve into NC State Extension’s core brand tenets (starts at 6:36), how they connect all of our efforts and what you can do to promote your programs and grow our collective brand. We also review local marketing planning resources and tools for effectively telling Extension stories (starts at 27:32).
Extension Branding + Marketing for Extension Professionals
Watch Branding + Marketing for Extension Professionals (YouTube) for an overview of our Extension brand and marketing resources that will help you in your daily roles. Branding overview starts at 0:28, while a detailed brand site tour begins at 6:19.
Marketing and Communications Essentials for New Extension Experts
View or download our Marketing and Communications Essentials for New Extension Experts training, which covers a range of valuable topics and resources to help you be effective communicators and brand ambassadors from the beginning.
From logos and licensed vendors to photo forms and our online store, the presentation slides include a number of links to specific resources, including contacts, guidelines, tools, templates and more.
Extension Storytelling Training for Employees
Watch our Extension Storytelling Training for Employees (YouTube) to learn more about what makes a story an “Extension story.” Discover how to promote your local impacts across the state and build a unified brand by adhering to a few simple messaging themes, reinforcing our collective mission and utilizing simple tools we provide.
Planning for a Video Series
Video is a valuable medium for sharing stories and information that enhance thought leadership and build relationships with audiences. But planning and producing a video series can seem like a daunting task and requires strategy. Watch Kicking Off a Video Series (YouTube) from Justin Moore and Julie Hayworth-Perman, who share lessons learned from developing Extension’s Homegrown video series, as well as hear from Simone Keith about video production best practices and technologies.
Video program planning overview begins at 3:43, while video production guidance starts at 21:06.
Visit our Extension Brand Site for comprehensive guidance and resources to market your efforts and grow our brand. Contact our team with ideas or requests for training — we’re here to support you!