Support for Developing Local Marketing Plans
go.ncsu.edu/readext?532775
en Español / em Português
El inglés es el idioma de control de esta página. En la medida en que haya algún conflicto entre la traducción al inglés y la traducción, el inglés prevalece.
Al hacer clic en el enlace de traducción se activa un servicio de traducción gratuito para convertir la página al español. Al igual que con cualquier traducción por Internet, la conversión no es sensible al contexto y puede que no traduzca el texto en su significado original. NC State Extension no garantiza la exactitud del texto traducido. Por favor, tenga en cuenta que algunas aplicaciones y/o servicios pueden no funcionar como se espera cuando se traducen.
Português
Inglês é o idioma de controle desta página. Na medida que haja algum conflito entre o texto original em Inglês e a tradução, o Inglês prevalece.
Ao clicar no link de tradução, um serviço gratuito de tradução será ativado para converter a página para o Português. Como em qualquer tradução pela internet, a conversão não é sensivel ao contexto e pode não ocorrer a tradução para o significado orginal. O serviço de Extensão da Carolina do Norte (NC State Extension) não garante a exatidão do texto traduzido. Por favor, observe que algumas funções ou serviços podem não funcionar como esperado após a tradução.
English
English is the controlling language of this page. To the extent there is any conflict between the English text and the translation, English controls.
Clicking on the translation link activates a free translation service to convert the page to Spanish. As with any Internet translation, the conversion is not context-sensitive and may not translate the text to its original meaning. NC State Extension does not guarantee the accuracy of the translated text. Please note that some applications and/or services may not function as expected when translated.
Collapse ▲The NC State Extension Marketing and Communications (MarComm) team has launched a marketing planning program to help county centers and programs — as well as our campus departments — become more strategic and successful with their marketing activities.
The program, Building an Effective Marketing Plan, consists of a workbook that outlines step-by-step instructions and exercises in a “workshop” format, to be completed and implemented by each center or department. Programs can utilize the resources to develop an individualized marketing plan as desired, though we recommend working in sync with whatever county center or department houses your program.
Visit the Extension Local Marketing Planning webpage for resources that will help guide your planning process, including short instructional videos, guidance on strategic messaging, and sample marketing plans geared toward both rural and urban settings.
Marketing Planning Process Overview
Click to view a flow chart overview of the marketing planning process (PDF).
Marketing is Key to Programmatic Success
Marketing provides the opportunity to build awareness of Extension’s programs and services, while helping you to understand your customers’ needs and serve information to them in a more impactful way. Thoughtful marketing strategies can help you to recognize what is working, where you need to make changes, and how best to communicate about your programs.
“We want the planning process to be efficient and painless,” said Justin Moore, NC State Extension marketing director. “This is about helping our Extension centers and programs statewide become more intentional and more effective with their local marketing efforts, while streamlining reporting at the end of the year.”
To complete the planning process, local teams will work together in two or three planning sessions where they discuss goals, audiences, the context of their work and how to integrate across the team.
The final takeaway is a single-page marketing plan that will provide a strategic blueprint for the team, foster cohesion across its various efforts and help everyone report targeted impacts for the year.
Click the image to view a final marketing plan summary sheet example.
Contact Us
Connect with Julie Hayworth-Perman or Justin Moore if you have questions or need help with planning your marketing efforts (county, campus or otherwise). We may be available to help facilitate your local planning process, so don’t hesitate to pursue this and reach out as needed.