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NC State Extension

Extension Brand

en Español / em Português

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Our Extension brand identity is much more than a logo. Our brand is the sum of who we are, all that we do and how people perceive us — from addressing local challenges with research-based solutions and a stellar customer experience, to serving as a trusted partner and improving the lives of North Carolinians.
The Extension Brand Site includes information and tools that you’ll need to promote your efforts and help establish our collective brand identity.
Our Brand Platform is the foundation of our organizational identity and all communications.
Everyone who’s part of Extension plays a critical role in building our brand identity. To bring our brand to life, our approach to marketing and communications must be intentional, strategic and purposeful.
  • Intentional and Strategic – Telling the stories of Extension’s people, programs, innovation and impact that resonate with clients, stakeholders, partners and neighbors
  • Purpose-driven – Rooted in our mission to grow North Carolina, focused on introducing and reinforcing our work. Who we are. What we do. Why we are vital.

Watch Branding + Marketing for Extension Professionals for an overview of our Extension brand and marketing resources that will help you in your daily roles. Branding overview starts at 0:28, while a Brand Site Tour begins at 6:19.

Find more Extension branding and marketing training tools.